We talked with Natalia Macri, vice president of the CEDU, to deepen in the different strategies and precautions that organizations must face when entering the world of e-commerce.[...]
We talked to Jorge Salazar, cybersecurity specialist, about digital crimes in the face of the massive use of digital platforms after the COVID-19 pandemic.[...]
Raquel Oberlander, an internationally recognized content marketing expert, talks about three stages in the marketing strategy: the lead-up, the party and the return.[...]
The arrival of Alibaba's Taobao Live in 2016 ushered in a new era in e-commerce, linking a live online broadcast with an e-commerce store to allow viewers to watch and shop at the same time[...]
What happens with regulatory frameworks in disrupting moments? We talked with Marcel Mordezki, Professor of Innovation and Technology at ORT University.[...]
B2B buyers aren't just moving to omnichannel, they've already arrived. Given the choice between in-person, remote and e-commerce channels, buyers have shown they want them all.[...]
Enrique Topolansky, director of the Center for Innovation and Entrepreneurship at Universidad ORT, was talking in one of the episodes of our podcast Ur about digital transformation processes and the a[...]
With time and the incursion of new technologies, we are changing our behavior as customers when it comes to relating with companies. The question is: What does this mean for companies?[...]
Companies that develop products and services are beginning to agree on one thing: in order to attract and retain a user, it is necessary to provide them with a comfortable experience[...]
The solutions “buy now and pay later" (BNPL), are having a very important boom in retail operations. In the 4th episode of UR podcast, we talk to economist Mercedes Comas to learn more.[...]
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