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The new new and the new old in digital commerce
We talked with Natalia Macri, vice president of the CEDU, to deepen in the different strategies and precautions that organizations must face when entering the world of e-commerce.[...]
Cybersecurity, digital crime and COVID-19
We talked to Jorge Salazar, cybersecurity specialist, about digital crimes in the face of the massive use of digital platforms after the COVID-19 pandemic.[...]
The lead-up, the party and the comeback: three parts of the marketing strategy
Raquel Oberlander, an internationally recognized content marketing expert, talks about three stages in the marketing strategy: the lead-up, the party and the return.[...]
Live shopping: in 5 years, between 10% and 20% of global e-commerce 
The arrival of Alibaba's Taobao Live in 2016 ushered in a new era in e-commerce, linking a live online broadcast with an e-commerce store to allow viewers to watch and shop at the same time[...]
Innovation and regulation: two paths with the same direction
What happens with regulatory frameworks in disrupting moments? We talked with Marcel Mordezki, Professor of Innovation and Technology at ORT University.[...]
B2B Omnichannel is the standard, not the exception
B2B buyers aren't just moving to omnichannel, they've already arrived. Given the choice between in-person, remote and e-commerce channels, buyers have shown they want them all.[...]
The winners and losers behind digital transformation
Enrique Topolansky, director of the Center for Innovation and Entrepreneurship at Universidad ORT, was talking in one of the episodes of our podcast Ur about digital transformation processes and the a[...]
The digital client
With time and the incursion of new technologies, we are changing our behavior as customers when it comes to relating with companies. The question is: What does this mean for companies?[...]
The defense of the user experience (UX)
Companies that develop products and services are beginning to agree on one thing: in order to attract and retain a user, it is necessary to provide them with a comfortable experience[...]
Buy Now, Pay Later: combining ecommerce with finance
The solutions “buy now and pay later" (BNPL), are having a very important boom in retail operations. In the 4th episode of UR podcast, we talk to economist Mercedes Comas to learn more.[...]

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